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Mobilizing Generation 2.0
Ben Rigby
€ 40.99
€ 31.25
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Description for Mobilizing Generation 2.0
Paperback. This book clearly and concisely reviews the predominant new media available and the ways in which they can be used to recruit, engage and activate young people, who represent the majority of new media users. Each chapter of the book will break down the gamut of new media mediums in an easy-to-follow format. Num Pages: 288 pages, ill. BIC Classification: JP; UY. Category: (P) Professional & Vocational. Dimension: 234 x 182 x 15. Weight in Grams: 478.
Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.
Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.
Includes a Foreword by ... Read more
Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.
Show LessProduct Details
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780470227442
SKU
V9780470227442
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Ben Rigby
Ben Rigby has worked as CTO and president of several new media firms developing and devising web and mobile strategies for nonprofits and Fortune 1000 companies. Rigby?also founded MobileVoter.org, an organization dedicated to using new media to politically empower young people.
Reviews for Mobilizing Generation 2.0
Rigby and RTV have done us a great service by compiling a wealth of detailed information concerning all things technological. (Feminist Review, 07/15/08) Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)