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Multichannel Commerce
Manuel Trenz
€ 64.09
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Description for Multichannel Commerce
hardcover. Series: Progress in IS. Num Pages: 168 pages, 30 black & white illustrations, biography. BIC Classification: KJMV5; KJMV7; KJQ; KJS; UF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 426.
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by ... Read more
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
168
Condition
New
Series
Progress in IS
Number of Pages
153
Place of Publication
Cham, Switzerland
ISBN
9783319161143
SKU
V9783319161143
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Manuel Trenz
Manuel Trenz is a researcher in the field of Information Systems, with a particular focus on the convergence of physical and electronic channels and the implications of IT innovations on firms and consumer behavior. He holds a PhD from the Business School of the University of Mannheim, Germany and previously worked as a research and teaching assistant at the University ... Read more
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