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11%OFFMarty Neumeier - Zag: The Number One Strategy of High-Performance Brands - 9780321426772 - V9780321426772
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Zag: The Number One Strategy of High-Performance Brands

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Description for Zag: The Number One Strategy of High-Performance Brands Paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.

Product Details

Publisher
Peachpit Press
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
BICCode
KJS; UG
Condition
New
Weight
800g
Sales rank
80931
ISBN
9780321426772
SKU
V9780321426772
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-13

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