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WEB Commerce: Building a Digital Business (Upside)
Kate Maddox
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Description for WEB Commerce: Building a Digital Business (Upside)
Hardcover. "Includes index. Commissioning organisation: Kate Maddox, with Dana Blankenhorn. xviii, 270 p. ill. 24 cm. Associated Names: Blankenhorn, Dana. Publishers clothette. Near new with dw." Keywords: "Business, Finance & Law - E-Commerce - E-business,Business, Finance & Law - E-Commerce - E-commerce,Busi"
Experts estimate that Web-based shopping revenues will jump to $4.5 billion by the year 2000. Figures like this indicate that more and more companies have adopted electronic commerce to sell their products online, reaching millions of consumers via the Internet. This text details the methods and means that companies as diverse as Cisco, AT&T and Broadvision are using to post sales electronically and tap into a marketplace with the potential for growth. Maddox describes how companies, both large and small, are taking their Web sites to the next level, moving from merely promoting products online to actually selling them. The ... Read more
Experts estimate that Web-based shopping revenues will jump to $4.5 billion by the year 2000. Figures like this indicate that more and more companies have adopted electronic commerce to sell their products online, reaching millions of consumers via the Internet. This text details the methods and means that companies as diverse as Cisco, AT&T and Broadvision are using to post sales electronically and tap into a marketplace with the potential for growth. Maddox describes how companies, both large and small, are taking their Web sites to the next level, moving from merely promoting products online to actually selling them. The ... Read more
Product Details
Condition
Used, Like New
Publisher
John Wiley & Sons
Format
Hardback
Publication date
1998
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780471292821
SKU
KEX0164543
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
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