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Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
Silverman
€ 40.99
€ 31.65
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Description for Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
Paperback. This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. Editor(s): Silverman, Lori L. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 20. Weight in Grams: 500.
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to ... Read more
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780470483305
SKU
V9780470483305
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Silverman
Lori L. Silverman is the owner of Partners for Progress, a management consulting firm. As a business strategist, she has consulted with organizations in fifteen industries including financial services, insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio ... Read more
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