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19%OFFBurton - Total Business Planning - 9780471316299 - V9780471316299
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Total Business Planning

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Description for Total Business Planning Paperback. Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. Num Pages: 256 pages, Illustrations, forms,map. BIC Classification: KJC; KJMV1. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 19. Weight in Grams: 484.
Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along ... Read more

Product Details

Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780471316299
SKU
V9780471316299
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Burton
E. JAMES BURTON returned to teaching after more than 16 years of hands-on operation of businesses he started, managed, and sold. Formerly president and founder of Professional Growth Associates, Inc., he is now Professor of Accounting and Executive Director, Jones Chairs of Excellence at Middle Tennessee State University.

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