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The Secrets of Big Business Innovation: An insider´s guide to delivering innovation, change and growth
Daniel Taylor
€ 21.99
€ 20.36
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Description for The Secrets of Big Business Innovation: An insider´s guide to delivering innovation, change and growth
Paperback. Innovation is all around us every day; every product we use, every piece of packaging we open, every service we experience; all of these started out as ideas that have been developed and deployed. This book sets out the secrets of establishing and sustaining a successful innovation programme and driving innovation projects through it. Num Pages: 240 pages. BIC Classification: KJD. Category: (G) General (US: Trade). Dimension: 217 x 138 x 19. Weight in Grams: 328.
Innovation is all around us every day; every product we use, every piece of packaging we open, every service we experience; all of these started out as ideas that have been developed and deployed. Yet that path from coming up with ideas to having successful products in the market is incredibly difficult. Many, many more ideas fail along the way, and never reach the market. The challenge of delivering innovation is even harder in big businesses than in start-ups. These corporate giants are designed to optimize their core business, drive efficiency and have many checks and balances to avoid risk. ... Read more
Innovation is all around us every day; every product we use, every piece of packaging we open, every service we experience; all of these started out as ideas that have been developed and deployed. Yet that path from coming up with ideas to having successful products in the market is incredibly difficult. Many, many more ideas fail along the way, and never reach the market. The challenge of delivering innovation is even harder in big businesses than in start-ups. These corporate giants are designed to optimize their core business, drive efficiency and have many checks and balances to avoid risk. ... Read more
Product Details
Publisher
Harriman House Publishing
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
240
Place of Publication
Petersfield, United Kingdom
ISBN
9780857194640
SKU
V9780857194640
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Daniel Taylor
Dan Taylor is Managing Director of the New York office of Market Gravity - an Innovation consultancy that works with the world's best companies to identify, develop and deliver new propositions and services. Dan has been at the frontline of corporate innovation for over 15 years working in and with some of the world's largest companies to establish and sustain ... Read more
Reviews for The Secrets of Big Business Innovation: An insider´s guide to delivering innovation, change and growth
Dan Taylor is a expert practitioner and has written a true innovators handbook. Brimming with real life studies and practical ways of making innovation happen and how to sustain it within major corporates. Must read for any corporate executive before launch big ticket innovation into any major corporation. Steve Tappin, BBC CEO guru and CEO of Xinfu.