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The New Guide to Identity: Wolff Olins : How to Create and Sustain Change Through Managing Identity
Wolff Olins
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Description for The New Guide to Identity: Wolff Olins : How to Create and Sustain Change Through Managing Identity
Paperback. This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect. Num Pages: 110 pages, illustrations, bibliography, index. BIC Classification: KJC; KJSP; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 210 x 8. Weight in Grams: 364. Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand, the Corporate Vision and the Central Idea - How to Create and Sustain Change Through Managing Identity. 110 pages, illustrations, bibliography, index. This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJC; KJSP; KJU. Dimension: 244 x 210 x 8. Weight: 360.
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world's leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as ... Read more
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world's leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as ... Read more
Product Details
Publisher
Gower Pub Co
Number of pages
110
Format
Paperback
Publication date
1995
Condition
New
Weight
364g
Number of Pages
110
Place of Publication
, United Kingdom
ISBN
9780566077371
SKU
V9780566077371
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Wolff Olins
The Wolff Olins Business Ltd, is an acknowledged leader in corporate identity and has been responsible for such corporate identity programmes as Prudential and British Telecom.
Reviews for The New Guide to Identity: Wolff Olins : How to Create and Sustain Change Through Managing Identity
'Positioning itself so authoritatively, the new edition is bound to attract rigorous assessment and evaluation from rivals to Wolff Olins and should spark a timely and useful debate about contemporary identity issues.' Graphics International 'Wally Olins is a prophet whose time has come - with a vengeance ... a clearly written and presented handbook.' Marketing Business '... a helpful guide ... Read more