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The Nature of Marketing: Marketing to the Swarm as well as the Herd
Chuck Brymer
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Description for The Nature of Marketing: Marketing to the Swarm as well as the Herd
Hardcover. The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community. Num Pages: 218 pages, biography. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 161 x 18. Weight in Grams: 640.
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Product Details
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Number of pages
224
Condition
New
Number of Pages
205
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230203365
SKU
V9780230203365
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Chuck Brymer
CHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Brymer is one of the foremost experts on brands and marketing and has worked for many of the world's most well-known and successful companies. DDB operates offices in nearly 100 ... Read more
Reviews for The Nature of Marketing: Marketing to the Swarm as well as the Herd
'Marketing has always been about listening to the customer. Chuck Brymer shows the importance social networks play in customers listening to each other as well' Don Knauss, Chairman& CEO, The Clorox Company 'The rise of social networks is creating new opportunities for marketers. Chuck Brymer brings fresh perspective to navigate this area most effectively' Andrea Ragnetti, CEO, ... Read more