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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Heather F. Lutze
€ 23.99
€ 19.46
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Description for The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results ... Read more
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780470420904
SKU
V9780470420904
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Heather F. Lutze
Heather Lutze is a nationally recognized Internet marketing speaker and consultant on search strategies. She has more than ten years of hands-on management experience in pay per click, search engine optimization, and landing page testing. She is also the founder of Lutze Consulting, a search marketing agency that helps companies improve their results and increase sales through paid search and ... Read more
Reviews for The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
"...shows how to position your business front and centre when prospects are searching online for solutions you can provide." (Globe and Mail, April 2009)