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The Automatic Customer: Creating a Subscription Business in Any Industry
John Warrillow
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Description for The Automatic Customer: Creating a Subscription Business in Any Industry
Paperback. Num Pages: 224 pages. BIC Classification: KJC; KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 132 x 197 x 18. Weight in Grams: 162.
In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. ... Read more
In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. ... Read more
Product Details
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
224
Place of Publication
London, United Kingdom
ISBN
9780241247006
SKU
V9780241247006
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About John Warrillow
John Warrillow, the author of Built to Sell, is the founder of The Value Builder System (TM) where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto. ... Read more
Reviews for The Automatic Customer: Creating a Subscription Business in Any Industry
If you have a business, or are thinking about starting one, this book will be the best investment you've ever made
Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big Read, apply and watch your bank deposits grow every month
Chris Guillebeau, bestselling author of The $100 Startup
Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big Read, apply and watch your bank deposits grow every month
Chris Guillebeau, bestselling author of The $100 Startup