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The Art of the Long View
Peter Schwartz
€ 30.99
€ 22.26
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Description for The Art of the Long View
Paperback. "Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but--better--that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartza s book. Num Pages: 288 pages. BIC Classification: KJC; KJMD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 153 x 19. Weight in Grams: 458.
Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but--better--that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartza s book. --Stewart Brand What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom--line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all--new Usera s Guide, Peter Schwartz outlines the scenaric approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the worlda s leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
Product Details
Publisher
Wiley
Number of pages
288
Format
Paperback
Publication date
1997
Condition
New
Number of Pages
292
Place of Publication
New York, United States
ISBN
9780471977858
SKU
V9780471977858
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Peter Schwartz
PETER SCHWARTZ is one of the worlda s leading futurists. He is president of Global Business Network, an international think tank and consulting firm in Emeryville, California, that includes many of the worlda s leading--edge thinkers about the future, as well as innovative scientists, artists, and business executives. His previous publications include Seven Tomorrows, a book of global scenarios jointly authored with Paul Hawken and Jay Ogilvy.
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