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24%OFFDan Heath - Switch: How to change things when change is hard - 9781847940322 - V9781847940322
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Switch: How to change things when change is hard

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Description for Switch: How to change things when change is hard Paperback. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Num Pages: 320 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 215 x 130 x 22. Weight in Grams: 232.

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Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from ... Read more

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Product Details

Publisher
Cornerstone
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9781847940322
SKU
V9781847940322
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99

About Dan Heath
Dan Heath (Author) Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two ... Read more

Reviews for Switch: How to change things when change is hard
A fantastic book
Wired
Witty and instructive
Wall Street Journal
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality
BBC Focus
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors ... Read more

Goodreads reviews for Switch: How to change things when change is hard


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