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Peter J. Rea - Strategic Planning - 9780471291978 - V9780471291978
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Strategic Planning

€ 138.26
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Description for Strategic Planning Paperback. Strategic Planning A Practical Guide Peter Rea, Ph.D. , Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change. Num Pages: 336 pages, Illustrations, forms. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 193 x 21. Weight in Grams: 626.
Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinciples to the ... Read more

Product Details

Format
Paperback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Number of pages
336
Condition
New
Number of Pages
336
Place of Publication
New York, United States
ISBN
9780471291978
SKU
V9780471291978
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Peter J. Rea
About the Authors Peter Rea, Ph.D., is Chairman of the Business Division at Baldwin-Wallace College. He has provided strategic planning and marketing strategy consultation to organizations including NASA, McDonald and Company, the Ohio Lottery Commission, Oberlin College, Ameritrust Bank, Society National Bank, and the University of Michigan. Harold Kerzner, Ph.D., is Professor of Systems Management and Director of the Project ... Read more

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