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Storyselling for Financial Advisors : How Top Producers Sell
Scott West
€ 31.99
€ 20.51
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Description for Storyselling for Financial Advisors : How Top Producers Sell
Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KFFM; KJS. Category: (G) General (US: Trade). Dimension: 185 x 234 x 21. Weight in Grams: 584.
Learn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Learn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Product Details
Publisher
Kaplan Publishing
Number of pages
256
Format
Hardback
Publication date
2000
Condition
New
Number of Pages
256
Place of Publication
, United States
ISBN
9780793136643
SKU
V9780793136643
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-7
About Scott West
Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.
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