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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
Michael Regester
€ 38.99
€ 35.43
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Description for Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, ... Read more
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
264
Format
Paperback
Publication date
2008
Series
PR in Practice
Condition
New
Weight
411g
Number of Pages
264
Place of Publication
London, United Kingdom
ISBN
9780749451073
SKU
V9780749451073
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Michael Regester
Michael Regester and Judy Larkin draw on 30 years' experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy, Regester Larkin.
Reviews for Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
The classic text on how to prevent an issue turning into a crisis. PR Week A useful, well-written book. Professional Manager This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility. ... Read more