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Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment
Fabian Sommerrock
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Description for Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment
Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what ... Read more
The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what ... Read more
Product Details
Publisher
Lid Publishing
Format
Paperback
Publication date
2017
Condition
New
Weight
601g
Number of Pages
264
Place of Publication
London, United Kingdom
ISBN
9781910649978
SKU
V9781910649978
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Fabian Sommerrock
Martin C. Wittig is the former CEO of Roland Berger, Fabian Sommerrock is Deputy Secretary of The Geneva Association, Philip Beil is a partner at Deloitte Consulting and Markus Albers is a contributing editor at Monocle magazine.
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