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Public Relations For Dummies
Eric Yaverbaum
€ 25.99
€ 19.04
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Description for Public Relations For Dummies
Paperback. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Num Pages: 384 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 21. Weight in Grams: 608.
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press ... Read more
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Format
Paperback
Publication date
2006
Condition
New
Number of Pages
384
Place of Publication
, United States
ISBN
9780471772729
SKU
V9780471772729
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Eric Yaverbaum
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.
Reviews for Public Relations For Dummies
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)