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Principles of Marketing
Dr. Frances Brassington
€ 99.97
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Description for Principles of Marketing
Paperback. .
Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or ... Read more
Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or ... Read more
Product Details
Publisher
Financial Times Management
Format
Paperback
Publication date
2006
Condition
New
Weight
2286g
Number of Pages
1296
Place of Publication
Harlow, United Kingdom
ISBN
9780273695592
SKU
V9780273695592
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
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