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Perfect Pitch
Jon Steel
€ 33.99
€ 24.74
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Description for Perfect Pitch
Hardcover. In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 26. Weight in Grams: 488.
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Product Details
Publisher
John Wiley and Sons Ltd United States
Number of pages
288
Format
Hardback
Publication date
2006
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780471789765
SKU
V9780471789765
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Jon Steel
JON STEEL is an accidental advertising professional, a co-creator of the famous “got milk?®” ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world’s largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies ... Read more
Reviews for Perfect Pitch
"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)