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Mastering the New Media Landscape
Henricks, Barbara; Shelton, Rusty
€ 18.99
€ 16.59
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Description for Mastering the New Media Landscape
Paperback. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 140 x 220 x 16. Weight in Grams: 224.
Product Details
Format
Paperback
Publication date
2016
Publisher
Berrett-Koehler United States
Number of pages
192
Condition
New
Number of Pages
192
Place of Publication
San Francisco, United States
ISBN
9781626565807
SKU
V9781626565807
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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