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Made in America
Jeffrey Louis Decker
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Description for Made in America
paperback. Num Pages: 200 pages. BIC Classification: 1KBB; JFC; JFS; JHM; KJH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 152 x 12. Weight in Grams: 340.
"Made in America" examines self-made men and women from a multicultural perspective. This text discusses the emergence of self-starters in relation to the changing consumer markets of the 20th century, and locates the new breed of entrepreneurs within the changing rhetoric of personal success, which shifted its emphasis over the past century from religious "character" to psychological "personality" to celebrity "image". The book concludes by surveying the life stories of enterprising celebrities such as Oprah Winfrey and Arnold Schwarzenegger. Decker analyzes the autobiographical expressions of famous entrepreneurs - from Carnegie to Ross Perot - alongside more marginal ones in order ... Read more
"Made in America" examines self-made men and women from a multicultural perspective. This text discusses the emergence of self-starters in relation to the changing consumer markets of the 20th century, and locates the new breed of entrepreneurs within the changing rhetoric of personal success, which shifted its emphasis over the past century from religious "character" to psychological "personality" to celebrity "image". The book concludes by surveying the life stories of enterprising celebrities such as Oprah Winfrey and Arnold Schwarzenegger. Decker analyzes the autobiographical expressions of famous entrepreneurs - from Carnegie to Ross Perot - alongside more marginal ones in order ... Read more
Product Details
Format
Paperback
Publication date
1997
Publisher
University of Minnesota Press United States
Number of pages
200
Condition
New
Number of Pages
208
Place of Publication
Minnesota, United States
ISBN
9780816630219
SKU
V9780816630219
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jeffrey Louis Decker
Jeffrey Louis Decker University of California, Los Angeles, USA
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