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It´s Not Just PR: Public Relations in Society
W. Timothy Coombs
€ 42.99
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Description for It´s Not Just PR: Public Relations in Society
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. * Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector * Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of ... Read more
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. * Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector * Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of ... Read more
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
168
Format
Paperback
Publication date
2013
Condition
New
Weight
221g
Number of Pages
168
Place of Publication
New York, United States
ISBN
9781118554005
SKU
V9781118554005
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About W. Timothy Coombs
W. Timothy Coombs is Professor in the Nicholson School of Communication at the University of Central Florida. His books include the award-winning Ongoing Crisis Communication (2007) and Code Red in the Boardroom (2006). With Sherry J. Holladay, he is co-author of Managing Corporate Social Responsibility (Wiley-Blackwell, 2011) and PR Strategy and Application (Wiley-Blackwell, 2009) and co-editor of The ... Read more
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