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Information Rules: A Strategic Guide to the Network Economy
Carl Shapiro
€ 36.99
€ 32.77
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Description for Information Rules: A Strategic Guide to the Network Economy
Hardcover. Explains that long-standing economic concepts provide the understanding to succeed in the information age. This book explains the moves that help business leaders navigate successfully through the information economy. It argues that managers must understand the fundamental economics of information technology to develop effective strategies. Num Pages: 368 pages, Illustrations. BIC Classification: KJC; UT. Category: (G) General (US: Trade). Dimension: 246 x 166 x 31. Weight in Grams: 690.
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book ... Read more
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book ... Read more
Product Details
Publisher
Harvard Business Review Press
Number of pages
368
Format
Hardback
Publication date
1998
Condition
New
Weight
690g
Number of Pages
368
Place of Publication
, United States
ISBN
9780875848631
SKU
V9780875848631
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Carl Shapiro
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
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