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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Dk
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Description for Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Hardback. Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 220 pages. BIC Classification: JFFT; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152. .
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's degrees of freedom (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician ... Read more
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's degrees of freedom (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician ... Read more
Product Details
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
220
Format
Hardback
Publication date
2016
Series
Advances in Culture, Tourism and Hospitality Research
Condition
New
Number of Pages
392
Place of Publication
Bingley, United Kingdom
ISBN
9781785602177
SKU
V9781785602177
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Dk
Arch G. Woodside, Boston College, USA Suresh C. Sood, University of Technology Sydney, Australia
Reviews for Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
This manual explores the tourism and brand applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. It examines the stories of consumer experiences with brands that appear on blogs by considering how these stories reflect archetype-enabling behavior and how to analyze them. It describes hypotheses for testing using consumer stories found on these blogs, theories related ... Read more