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Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala
Kedron Thomas
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Description for Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala
Paperback. Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. The author approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs. Num Pages: 328 pages, 14 b/w, 1 map. BIC Classification: 1KLCG; JHMC; KNSX; LNR. Category: (G) General (US: Trade). Dimension: 153 x 229 x 21. Weight in Grams: 452.
Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand piracy. In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in ... Read more
Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand piracy. In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in ... Read more
Product Details
Publisher
University of California Press
Format
Paperback
Publication date
2016
Condition
New
Weight
451 g
Number of Pages
328
Place of Publication
Berkerley, United States
ISBN
9780520290976
SKU
V9780520290976
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Kedron Thomas
Kedron Thomas is Assistant Professor of Anthropology at Washington University in St. Louis. She is coeditor, with Kevin Lewis O'Neill, of Securing the City: Neoliberalism, Space, and Insecurity in Postwar Guatemala.
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