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Promotion in the Merchandising Environment
Kristen K. Swanson
€ 191.94
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Description for Promotion in the Merchandising Environment
Paperback. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552.
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of ... Read more
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of ... Read more
Product Details
Publisher
Bloomsbury Publishing Plc
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
464
Place of Publication
New York, United States
ISBN
9781628921571
SKU
V9781628921571
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Kristen K. Swanson
Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US.
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