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Dogan Gursoy - Handbook of Scales in Tourism and Hospitality Research - 9781780644530 - V9781780644530
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Handbook of Scales in Tourism and Hospitality Research

€ 59.28
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Description for Handbook of Scales in Tourism and Hospitality Research Hardback. .
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.

Product Details

Publisher
CABI Publishing
Format
Hardback
Publication date
2014
Condition
New
Number of Pages
432
Place of Publication
Wallingford, United Kingdom
ISBN
9781780644530
SKU
V9781780644530
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Dogan Gursoy
Muzaffer Uysal is a professor and chair in the Department of Hospitality and Tourism Management - Isenberg School of Management at University of Massachusetts. He is a member of International Academy for the Study of Tourism, the Academy of Leisure Sciences, and serves as co-founder of Tourism Analysis: An Interdisciplinary Journal. In addition, he sits on the editorial boards ... Read more

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