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Fashion Retailing: A Multi-Channel Approach
Jay Diamond
€ 113.74
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Description for Fashion Retailing: A Multi-Channel Approach
Paperback. Num Pages: 408 pages, 100 bw illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 283 x 219 x 28. Weight in Grams: 1140.
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands’ proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact ... Read more
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands’ proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
408
Place of Publication
London, United Kingdom
ISBN
9781609019006
SKU
V9781609019006
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jay Diamond
Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department, USA. She has co-authored The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011), among others. Jay Diamond is Professor Emeritus at Nassau Community College, USA, where he served as the Chair of the Fashion, Marketing, ... Read more
Reviews for Fashion Retailing: A Multi-Channel Approach
[This book] is informative, interesting to read, gives current statistics, has good, thorough content on the subject, and offers good questions at the end of [each] chapter. This definitely brings retail concepts to the 21st century and makes the book more relevant to students today.
Diane Ellis, Meredith College, US [The book] is on point in giving clear, ... Read more
Diane Ellis, Meredith College, US [The book] is on point in giving clear, ... Read more