Event Portfolio Planning and Management: A Holistic Approach
Vassilios Ziakas
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes.
The incorporation of different events into a portfolio requires an integrative way of viewing ... Read more
Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.
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About Vassilios Ziakas
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