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Leanne White - Commercial Nationalism and Tourism (Aspects of Tourism) - 9781845415884 - V9781845415884
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Commercial Nationalism and Tourism (Aspects of Tourism)

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Description for Commercial Nationalism and Tourism (Aspects of Tourism) Paperback. This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events. It explores how particular narratives are woven to tell (and sell) a national story and closely examines how national texts create key archival imagery that can promote tourism and events and shape national identity. Editor(s): White, Leanne. Series: Aspects of Tourism. Num Pages: 320 pages. BIC Classification: JPFN; KJS; KNSG; KNSJ. Category: (P) Professional & Vocational. Dimension: 236 x 205 x 19. Weight in Grams: 494.
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and ... Read more

Product Details

Publisher
Channel View Publications
Format
Paperback
Publication date
2017
Series
Aspects of Tourism
Condition
New
Weight
494g
Number of Pages
320
Place of Publication
Bristol, United Kingdom
ISBN
9781845415884
SKU
V9781845415884
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Leanne White
Leanne White is Senior Lecturer in Marketing at the College of Business, Victoria University, Australia. Her main research interests are national identity, commercial nationalism, popular culture, advertising, destination marketing and cultural tourism.

Reviews for Commercial Nationalism and Tourism (Aspects of Tourism)
In this valuable volume, the authors present many good cases, thought-provoking practices, novel ideas, and challenging questions. The book is easy to read because each chapter stands by itself. Together, though, they provide a wide-ranging look at diverse aspects of commercial nationalism as it relates to tourism.
Wenhui (William) Wang, The University of Hong Kong, Hong ... Read more

Goodreads reviews for Commercial Nationalism and Tourism (Aspects of Tourism)


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