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Hathaway Shirts
Douglas Congdon-Martin
€ 36.99
€ 24.81
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Description for Hathaway Shirts
Paperback. History of the Hathaway Shirt Company. Series: Schiffer Book for Designers & Collectors. Num Pages: 160 pages, 450+ color photos. BIC Classification: AKTA; KND. Category: (G) General (US: Trade). Dimension: 277 x 216 x 13. Weight in Grams: 804.
From its founding in 1837 Hathaway Shirts has been the bellweather for quality and style. Ironically for their 120 years or so they did little or no advertising to the general public, promoting their product mainly to the trade or through small newspaper ads or signage at the stores. Then on September 22, 1951, in the New Yorker magazine, an advertisement ran that changed all that. The eloquent Baron George Wrangell appeared handsomely dressed in a Hathaway shirt wearing an eyepatch, with the slogan "The man in the Hathaway shirt." Rarely has a symbol become so identified with a product. ... Read more
From its founding in 1837 Hathaway Shirts has been the bellweather for quality and style. Ironically for their 120 years or so they did little or no advertising to the general public, promoting their product mainly to the trade or through small newspaper ads or signage at the stores. Then on September 22, 1951, in the New Yorker magazine, an advertisement ran that changed all that. The eloquent Baron George Wrangell appeared handsomely dressed in a Hathaway shirt wearing an eyepatch, with the slogan "The man in the Hathaway shirt." Rarely has a symbol become so identified with a product. ... Read more
Product Details
Format
Paperback
Publication date
1998
Publisher
Schiffer Publishing Ltd United States
Number of pages
160
Condition
New
Series
Schiffer Book for Designers & Collectors
Number of Pages
160
Place of Publication
Atglen, United States
ISBN
9780764306280
SKU
V9780764306280
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
About Douglas Congdon-Martin
Douglas Congdon-Martin resides in Pennsylvania. He is the author of several books on antiques and collectibles.
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