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Hospitality Marketing Management
Bojanic, David C.; Reid, Robert D.
€ 99.22
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Description for Hospitality Marketing Management
Hardback. Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry. Num Pages: 418 pages. BIC Classification: KJMV7; KNSH. Category: (P) Professional & Vocational. Dimension: 274 x 216 x 15. Weight in Grams: 666.
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Product Details
Format
Hardback
Publication date
2016
Publisher
John Wiley & Sons Inc United States
Number of pages
418
Condition
New
Number of Pages
384
Place of Publication
New York, United States
ISBN
9781118988954
SKU
V9781118988954
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Bojanic, David C.; Reid, Robert D.
Robert D. Reid is Professor and former Dean of the College of Business at James Madison University, Harrisonburg, Virginia. David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.
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