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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow´s Customers
Jan Chipchase
€ 24.99
€ 16.75
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Description for Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow´s Customers
Hardback. Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently. Num Pages: 256 pages. BIC Classification: KJC; KJMV6. Category: (G) General (US: Trade). Dimension: 234 x 162 x 23. Weight in Grams: 418.
Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global ... Read more
Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global ... Read more
Product Details
Publisher
HarperCollins Publishers Inc United States
Number of pages
288
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780062125699
SKU
V9780062125699
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-36
About Jan Chipchase
Jan Chipchase is the executive creative director of Global Insights at frog, where he runs global research and insights practice. He has more than twenty-five patents pending, and his research has been featured in leading international media, including the New York Times, the BBC, the Economist, National Geographic, and Wired, and his blog Future Perfect is read in 191 countries. ... Read more
Reviews for Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow´s Customers
"...a lively, thought-provoking, and often humorous read."
Publishers Weekly
Publishers Weekly