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Hidden Hazards of Online Advertising: An Investigation of Consumer Security and Data Privacy Issues
Lillian Wallace
€ 96.26
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Description for Hidden Hazards of Online Advertising: An Investigation of Consumer Security and Data Privacy Issues
Paperback. Editor(s): Wallace, Lillian. Num Pages: 97 pages. BIC Classification: KJSA. Dimension: 229 x 152 x 7. Weight in Grams: 188.
In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly $43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work ... Read more
In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly $43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work ... Read more
Product Details
Publisher
Nova Science Publishers Inc
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
97
Place of Publication
New York, United States
ISBN
9781633214583
SKU
V9781633214583
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
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