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HBR´s 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Clayton M. Christensen
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Description for HBR´s 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Paperback. Series: HBR's 10 Must Reads. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 210 x 138 x 15. Weight in Grams: 250.
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create ... Read more
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create ... Read more
Product Details
Publisher
Harvard Business Review Press
Format
Paperback
Publication date
2013
Series
HBR's 10 Must Reads
Condition
New
Weight
250g
Number of Pages
224
Place of Publication
, United States
ISBN
9781422189887
SKU
V9781422189887
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Clayton M. Christensen
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive ... Read more
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