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7%OFFEric Benjamin Seufert - Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue - 9780124166905 - V9780124166905
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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue

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Description for Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue Paperback. .
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies ... Read more

Product Details

Publisher
Elsevier Science & Technology
Format
Paperback
Publication date
2014
Series
The Savvy Manager's Guides
Condition
New
Weight
542g
Number of Pages
254
Place of Publication
San Francisco, United States
ISBN
9780124166905
SKU
V9780124166905
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Eric Benjamin Seufert
Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting in freemium environments.Eric received an undergraduate degree in Finance from the University of Texas at Austin and an MA in Economics from University College London, where ... Read more

Reviews for Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model."
Data and Technology Today, ... Read more

Goodreads reviews for Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue


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