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The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results
Evelyn Ehrlich
€ 70.99
€ 59.65
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Description for The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results
Hardcover. Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry. Series: Bloomberg Financial. Num Pages: 196 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 186 x 261 x 20. Weight in Grams: 536.
Product Details
Format
Hardback
Publication date
2012
Publisher
Bloomberg Press
Number of pages
208
Condition
New
Series
Bloomberg Financial
Number of Pages
208
Place of Publication
Princeton, United States
ISBN
9781118065716
SKU
V9781118065716
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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