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Bancassurance in Europe
Tobias C. Hoschka
€ 121.29
FREE Delivery in Ireland
Description for Bancassurance in Europe
Paperback. Num Pages: 186 pages, biography. BIC Classification: KCB; KFFK; KFFN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 247.
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
Product Details
Format
Paperback
Publication date
1994
Publisher
Palgrave Macmillan United Kingdom
Number of pages
186
Condition
New
Number of Pages
174
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349234578
SKU
V9781349234578
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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