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Demand: Creating What People Love Before They Know They Want it
Adrian Slywotzky
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Description for Demand: Creating What People Love Before They Know They Want it
Paperback. Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is fails to happen so often and what the implications are, either way, for all of us Num Pages: 384 pages. BIC Classification: KCC; KJ. Category: (G) General (US: Trade). Dimension: 198 x 132 x 24. Weight in Grams: 264.
Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
Product Details
Publisher
Headline Publishing Group
Number of pages
384
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
384
Place of Publication
London, United Kingdom
ISBN
9780755361809
SKU
V9780755361809
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Adrian Slywotzky
Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential ... Read more
Reviews for Demand: Creating What People Love Before They Know They Want it
Adrian Slywotsky's charming and enlightening stories of market creation will inform and inspire innovators everywhere. Demand i s the book you didn't know you needed until you read it, love it, and find that you can't succeed without it.
Rosabeth Moss Kanter, Harvard Business School professor, Author of Confidence and SuperCorp: How Vanguard Companies Create innovation, Profits, Growth, and ... Read more
Rosabeth Moss Kanter, Harvard Business School professor, Author of Confidence and SuperCorp: How Vanguard Companies Create innovation, Profits, Growth, and ... Read more