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American Enterprise in Foreign Markets: Singer and International Harvester in Imperial Russia (Enduring Editions)
Fred V. Carstensen
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Description for American Enterprise in Foreign Markets: Singer and International Harvester in Imperial Russia (Enduring Editions)
Paperback. American Enterprise in Foreign Markets: Singer and International Harvester in Imperial Russia Num Pages: 289 pages, black & white illustrations, black & white tables. BIC Classification: KCL; KJK; KN. Category: (G) General (US: Trade). Dimension: 235 x 156 x 23. Weight in Grams: 431.
In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory.
Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because ... Read more
In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory.
Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
The University of North Carolina Press
Condition
New
Number of Pages
295
Place of Publication
Chapel Hill, United States
ISBN
9780807857281
SKU
V9780807857281
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Fred V. Carstensen
Fred V. Carstensen is the co-editor of Entrepreneurship in Imperial Russia and the Soviet Union.
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