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Customize the Brand: Make it more desirable and profitable
Torsten H. Nilson
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Description for Customize the Brand: Make it more desirable and profitable
Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Product Details
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
192
Condition
New
Number of Pages
192
Place of Publication
New York, United States
ISBN
9780470848227
SKU
V9780470848227
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Torsten H. Nilson
Torsten H. Nilson is a leading international authority on successful branding and brand development, with particular emphasis on differentiation strategies. Torsten is a director and co-founder of The Quant. Marketing Company. Quant. Marketing advises major national and international organizations on how to best use customer intelligence to shape and drive strong brands for better ... Read more
Reviews for Customize the Brand: Make it more desirable and profitable
"…our new guru…Nilson’s book ranges over a good deal of ground…" (Market Leader, Winter 2002)