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Creativity: Unconventional Wisdom from 20 Accomplished Minds
Meyers, Herbert M., Gerstman, Richard
€ 64.73
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Description for Creativity: Unconventional Wisdom from 20 Accomplished Minds
Hardcover. This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity. Num Pages: 236 pages, biography. BIC Classification: JMJ; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 165 x 20. Weight in Grams: 678.
This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.
This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.
Product Details
Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan
Number of pages
240
Condition
New
Number of Pages
228
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230001343
SKU
V9780230001343
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Meyers, Herbert M., Gerstman, Richard
HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital ... Read more
Reviews for Creativity: Unconventional Wisdom from 20 Accomplished Minds
'Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.' - - - - Edward Albee, Pulitzer Prize-winning Playwright 'It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.' - ... Read more