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Creativity Unlimited: Thinking Inside the Box for Business Innovation
Micael Dahlen
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Description for Creativity Unlimited: Thinking Inside the Box for Business Innovation
Hardcover. Creativity is not about taking chances, it is about ascertaining success. In Creativity Unlimited , you will learn that creativity is not about being crazy, and that creative breakthroughs are not exceptions to the rule. The rule is that creativity leads to success. Num Pages: 376 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 175 x 186 x 9. Weight in Grams: 570.
Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and ... Read more
Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
376
Condition
New
Number of Pages
384
Place of Publication
New York, United States
ISBN
9780470770849
SKU
V9780470770849
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Micael Dahlen
Micael Dahlén is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.
Reviews for Creativity Unlimited: Thinking Inside the Box for Business Innovation
"It's welcome relief to come across a book on innovation that isn't full of whacky images and exclamation marks." (Management Today, November 2008) "...rewarding...should inspire new innovators and help those already engaged in the process to pick a path through the obstacles." (Independent, November 4th 2008)