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Competitor Analysis
David Hussey
€ 45.99
€ 45.45
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Description for Competitor Analysis
Paperback. This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Series: CBI Series in Practical Strategy. Num Pages: 294 pages, Ill. BIC Classification: KJF; KJM. Category: (P) Professional & Vocational. Dimension: 231 x 156 x 18. Weight in Grams: 450.
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.
Product Details
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
294
Condition
New
Series
CBI Series in Practical Strategy
Number of Pages
296
Place of Publication
New York, United States
ISBN
9780471499916
SKU
V9780471499916
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Hussey
DAVID HUSSEY is a well-known international authority on strategic management, with experience as both a practitioner in and a consultant to major companies from many industries. He was 18 years with Harbridge House (14 years as Managing Director of Harbridge Consulting Group Ltd). He is author or editor of over 25 books on strategy or management development. One of the ... Read more
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