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Communicating for Change
Roger D´aprix
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Description for Communicating for Change
Paperback. Communication can make or break the best laid plans for organizational change. This work shows how to make communication a key element of change strategy, thereby enabling the organization to find a common cause quickly around new strategies and respond in unison to fast-changing market demands. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJP; KJU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 11. Weight in Grams: 302.
Marshal support throughout your organization
Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning ... Read more
Marshal support throughout your organization
Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning ... Read more
Product Details
Format
Paperback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Number of pages
176
Condition
New
Number of Pages
176
Place of Publication
New York, United States
ISBN
9780787901998
SKU
V9780787901998
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Roger D´aprix
Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace ... Read more
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