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Business, Society and Politics: Multinationals in Emerging Markets
Professor Ulf Elg
€ 158.54
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Description for Business, Society and Politics: Multinationals in Emerging Markets
Hardback. Looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed. This title deals with the interconnection between the socio-political organizations in emerging markets and MNCs. It offers a number of practical illustrations from empirical studies from different markets. Editor(s): Hadjikhani, Amjad; Elg, Ulf; Ghauri, Pervez. Series Editor(s): Ghauri, Pervez N.; Ghauri, Parvez M. Series: International Business & Management. Num Pages: 450 pages, Illustrations. BIC Classification: KJK; KJVG. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. .
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from ... Read more
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from ... Read more
Product Details
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
450
Format
Hardback
Publication date
2012
Series
International Business & Management
Condition
New
Number of Pages
450
Place of Publication
Bingley, United Kingdom
ISBN
9781780529905
SKU
V9781780529905
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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