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Beyond the Core
Chris Zook
€ 36.99
€ 31.34
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Description for Beyond the Core
Hardcover. Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth. Num Pages: 240 pages, illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 242 x 166 x 23. Weight in Grams: 512.
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, ... Read more
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
Harvard Business School Publishing United States
Number of pages
256
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9781578519514
SKU
V9781578519514
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Chris Zook
Chris Zook is a Director of Bain & Company and leads the company's Global Strategy Practice. He resides in Boston, Massachusetts.
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