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4%OFFHoward Schultz - Onward: How Starbucks Fought for Its Life without Losing Its Soul - 9781609613822 - V9781609613822
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Onward: How Starbucks Fought for Its Life without Losing Its Soul

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Description for Onward: How Starbucks Fought for Its Life without Losing Its Soul Paperback.
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows ... Read more

Product Details

Format
Paperback
Publication date
2012
Publisher
Rodale Incorporated
Condition
New
Number of Pages
368
Place of Publication
Pennsylvania, United States
ISBN
9781609613822
SKU
V9781609613822
Shipping Time
Usually ships in 8 to 11 working days
Ref
99-13

About Howard Schultz
Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It. Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.

Reviews for Onward: How Starbucks Fought for Its Life without Losing Its Soul
“Personal, suspenseful, and surprisingly open . . . [Schultz’s] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. this is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer.” —Publishers Weekly, starred review “Through the lens of his personal leadership ... Read more

Goodreads reviews for Onward: How Starbucks Fought for Its Life without Losing Its Soul


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