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Peter Doyle - Marketing Management and Strategy - 9780273693987 - V9780273693987
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Marketing Management and Strategy

€ 92.86
FREE Delivery in Ireland
Description for Marketing Management and Strategy Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

 

Product Details

Format
Paperback
Publication date
2006
Publisher
Pearson Education Limited United Kingdom
Number of pages
464
Condition
New
Number of Pages
464
Place of Publication
Harlow, United Kingdom
ISBN
9780273693987
SKU
V9780273693987
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3

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